Brand is born
3LAB was founded in 2003 by brand founder Erica in New York, USA. Erica was born in a country that pursues the ultimate in beauty in South Korea. She has pursued the ultimate in beauty since she was a child. She has been engaged in the field of beauty and skin care for more than 30 years in 1979. With the exploration of beauty, Erica found that most brands on the market care more about packaging, marketing, price and other dimensions. The brain constantly releases information to itself, whether it can create a brand that can speak for the product itself, give up luxurious packaging, and get the market at all costs. With the most effective and active ingredients and the most cutting-edge innovative technology, we have created a brand derived from our own experiments. All series are developed and experienced by ourselves personally, which is almost a perfect skin care experience. No Perfumes, alcohol, mineral oils, or artificial colorings in our products.
"I create for myself because I’m the ultimate customer" – Erica Chang.